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Free Tool

ROICalculator

Calculate return on investment for marketing campaigns and business decisions. Make data-driven choices.

Investment Details

Quick Examples:

ROI Analysis

0%
Return on Investment
$0
Net Profit
N/Ax
Return Ratio
Break-even in:N/A
For every $1 invested:$N/A returned

ROI Interpretation:

📊 Low ROI. This investment may need review.

Marketing ROI Benchmarks

Email Marketing:

Average ROI: 4,200% ($42 for every $1)

Social Media Ads:

Good ROI: 200-400% ($2-4 for every $1)

SEO Investment:

Long-term ROI: 500-1000% ($5-10 for every $1)

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What is a ROI Calculator?

Return on investment, or ROI, measures how much profit a campaign or project earned relative to what it cost. The formula is simple: (revenue minus cost) divided by cost, expressed as a percentage. A positive ROI means the effort made money, a negative ROI means it lost money. ROI is the most common shared language between marketing and finance.

How to use this ROI Calculator

  1. 1

    Enter total cost

    Include media spend, agency fees, production costs, and any direct overhead tied to the campaign.

  2. 2

    Enter total revenue

    Use revenue generated from the campaign, ideally attributed in GA4 or your CRM, not gross sales across all channels.

  3. 3

    Review the ROI percentage

    Anything above 0 percent means you made money on paper. Compare against your target threshold.

  4. 4

    Layer in margin

    If you have a cost of goods sold, use gross profit instead of revenue for a more honest number.

  5. 5

    Iterate

    Run the same calc on each campaign to compare apples to apples and reallocate budget toward the strongest ROI.

Frequently asked questions

What is a good ROI for a marketing campaign?

A common benchmark is 5:1 revenue to spend (400 percent ROI) for healthy campaigns. Performance channels often target lower, brand channels often accept lower with longer payback windows.

What is the difference between ROI and ROAS?

ROAS (return on ad spend) divides revenue by ad spend only. ROI factors in all costs including fees and production, so ROI is always lower than ROAS for the same campaign.

Should I use revenue or profit in the formula?

Profit is more accurate because it accounts for cost of goods sold. Revenue-based ROI overstates returns, especially for low-margin products.

Can ROI be negative?

Yes. If a campaign costs more than it generated, ROI is negative. That can still be acceptable for brand-building campaigns judged on assisted conversions and lifetime value.

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