Free Tool

Color PaletteGenerator

Generate beautiful color palettes from any base color. Perfect for branding and design projects.

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Color Theory Tips

  • Complementary: High contrast, great for CTAs
  • Triadic: Vibrant, balanced color schemes
  • Analogous: Harmonious, calming palettes
  • Monochromatic: Different shades, sophisticated

Usage Guidelines

  • • Use 60-30-10 rule for design balance
  • • Test contrast for accessibility
  • • Consider brand personality
  • • Check colors in different lighting

What is a Color Palette Generator?

A color palette is a coordinated set of colors used together to create a consistent visual identity. A palette generator builds those sets from color theory rules like complementary, analogous, and triadic relationships on the color wheel. Designers use palettes to keep brands, UIs, and presentations visually cohesive across every surface.

How to use this Color Palette Generator

  1. 1

    Start with a base color

    Pick a hex code or HSL value that represents your brand or the mood you want to set.

  2. 2

    Choose a harmony

    Complementary for high contrast, analogous for calm, triadic for vibrant. Each rule produces a different feel.

  3. 3

    Adjust lightness and saturation

    Tune individual swatches so the palette has clear neutrals, accents, and a strong primary.

  4. 4

    Test for accessibility

    Check contrast ratios on your text and background pairs to meet WCAG AA at minimum.

  5. 5

    Export

    Copy hex values into your design tool, CSS variables, or a Figma style library.

Frequently asked questions

How many colors should a brand palette have?

A typical brand palette has one or two primary colors, one or two accents, and a neutral range of three to five grays. Five to eight working swatches is plenty.

What is the difference between hex and HSL?

Hex describes a color as a hex-encoded RGB value. HSL describes it as hue, saturation, and lightness, which is more intuitive for adjusting tone.

Are these palettes free to use commercially?

Yes. Colors themselves are not copyrightable. Any palette you generate here is free to use in commercial products, brands, and marketing.

How do I make sure my palette is accessible?

Pair text colors with background colors that meet at least a 4.5:1 contrast ratio for body text and 3:1 for large text. Tools like WebAIM Contrast Checker confirm the math.

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