Build UTM parameters for campaign tracking. Essential for Google Analytics and marketing attribution.
A UTM link is a regular URL with extra query parameters that Google Analytics, GA4, and most analytics tools use to attribute traffic to a specific campaign, source, and medium. A UTM builder makes sure those parameters are consistent, lowercase, and URL-safe so your reports group correctly instead of fragmenting across typos.
The landing page where the click should arrive. Do not include UTMs yet.
Source is where the click came from (newsletter, instagram). Medium is the channel type (email, social, cpc). Campaign is the named effort (spring_sale).
Term is for paid keywords. Content distinguishes variants of the same campaign, like ad-a versus ad-b.
GA4 treats Email and email as different mediums. Pick one convention and stick with it.
Copy the built URL and paste it into your ad, email, or social post. Test once in incognito to confirm tracking lands in GA4.
Yes. GA4 reads utm_source, utm_medium, utm_campaign, utm_term, and utm_content automatically. They appear in Acquisition reports and Traffic acquisition.
No. Internal UTMs overwrite the original attribution and make your reports inaccurate. Only use UTMs on links coming from outside your site.
Source is the specific origin (facebook, google, mailchimp). Medium is the channel category (social, cpc, email). Source answers where, medium answers how.
Yes. spring_sale and Spring_Sale are tracked as two different campaigns in GA4. Always use lowercase to avoid duplicate rows.
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